Amata Salon proudly introduces our new product line, Davines. This Italian line is sure to have you falling in love with more than one of their hair products.
We chose Davines for more reasons than loving the performance of the products. Below is a quick segment from Davines’ website on what they stand for.
Our particular brand of beauty cannot work without practical and "sustainable" efforts. For us, sustainability deals with the responsibility we owe to ourselves, the people with which we work, our customers, and the world in which we live and operate today and tomorrow. That said, our vision of “sustainability” has a range of connected meanings:
- “sustainability” in regard to our commitment to minimizing the impact on the environment, not compromising the quality or quantity of natural resources today or tomorrow.
- “sustainability” in regard to our privileged use of natural ingredients, enhanced with cutting-edge cosmetic technologies and an artisanal, handcrafted spirit. Through this approach we strive to guarantee the effectiveness of our products and the safety of our customers.
- “sustainability” in regard to “freedom of creation”. Our decisions are led more by "intuition” than “calculation” and by a pioneering spirit that guides us to avoid the mainstream and to explore ideas beyond trends. At Davines, every idea is born free and then developed with authenticity, in harmony with our values;
- “sustainability” in regard to “ethics”. The word “ethics” in ancient Greek means “house, shelter, lair”. Inspired by this definition and by the honor of being a family company, we make our professional environment feel more like a homely place where to develop oneself and create sincere relationships with others both in and outside the company, on a multicultural level.
In summarizing, “beautiful and good” – as the ancients referred to the inseparable unity between exterior and interior beauty – is another way to say “sustainable beauty". And "sustainable beauty" is another way to say Davines.
Davines has quite a variety to ensure we as a salon can prescribe the perfect regimen. Their styling products are called “More Inside” and come hand wrapped with one of a kind designed paper. Inside the wrapping contains a cute message and more information on how to use the product.
They also have a treatment line called “Natural Tech” This line provides all natural ingredients and essential oils to help treat specific problems like oily scalp, dry scalp, eczema, hair loss, and dry damaged hair.
Their “Oi” Line is a best seller and here is why it’s amazing:
BIRCHBOX looked into the magic of Davines Oi's main ingredient Roucou Oil and look at what they found:
Useful traits: One hundred times richer in beta-carotene than carrots, roucou oil stimulates the production of melanin, which is responsible for your hair’s color. It also contains ellagic acid, which neutralizes frizz. We've learned about what the buzz was for the Davines Oi Family. Now it's time to look into WHY it is amazing!
BIRCHBOX looked into the magic of Davines Oi's main ingredient Roucou Oil and look at what they found:
Useful traits: One hundred times richer in beta-carotene than carrots, roucou oil stimulates the production of melanin, which is responsible for your hair’s color. It also contains ellagic acid, which neutralizes free radicals and has antioxidant properties that protect against UV radiation.
Hair superpowers: The melanin keeps grays away and frizz at bay. Roucou oil also minimizes cellular damage from sun exposure and strengthens strands while stimulating hair growth. Finally, it hydrates and detangles for smooth, shiny locks. We've learned about what the buzz was for the Davines Oi Family. Now it's time to look into WHY it is amazing!
BIRCHBOX looked into the magic of Davines Oi's main ingredient Roucou Oil and look at what they found:
Useful traits: One hundred times richer in beta-carotene than carrots, roucou oil stimulates the production of melanin, which is responsible for your hair’s color. It also contains ellagic acid, which neutralizes free radicals and has antioxidant properties that protect against UV radiation.
Hair superpowers: The melanin keeps grays away and frizz at bay. Roucou oil also minimizes cellular damage from sun exposure and strengthens strands while stimulating hair growth. Not only that but its loaded with antioxidants to fight free radical damage. Finally, it hydrates and detangles for smooth, shiny locks.
This is just a quick glimpse of the many benefits and happy hair days you will have with Davines. Stop into Amata Salon located in Rogers, MN and have a Davines stylist recommend the best product to create your perfect hair. If you are not from the area and would like to speak with one of our specialists, feel free to call us at 763-777-8711. We can help recommend a hair regimen and help you find a Davines salon near you!
